Sick and Tired of seeing “Professional Only” Products in Mass Market Outlets Available to the Public?

If You answered Yes, check us out. Alan Bentfield Bush and James Hobart have joined forces with over 100 years of Professional Beauty experience in a major push to hold back the tide. History shows over the past 15 years, the large family owned manufacturing companies sold to large corporate entities  and opened the flood gates on once established “Professional Only” products, making them available to anyone at any time, either in Mass Market, or worse, the Internet. Shampoo is now a commodity product, found everywhere at competitive prices.

Our iSuccess© Salon/Spa Program sets up the Stylist/Aesthetician as our point of distribution, as we have eliminated the middle man or distributor. By going direct to the Salon/Spa we know we can control where our products land and go. That is the reason our legal and binding Agreement is a necessary step. The Agreement’s key point is that the Professional Stylist/Aesthetician purchases our products strictly to use at the Back Bar and to Recommend Professional Homecare.

YHS…. Your Haircare System is all about leadership, mentoring, and coaching our customers to Success. Education is our foundation. Alan and his Artistic Team will be handling artistic education including Alan’s unique and sought after “Method”. The Method is a system for designing the haircut and style, incorporating angles, head and body positions, elevations, shear positions, and many other details that Alan has mastered over the past 50 plus years.

James will be handling the business side of Education, as this information many times is not used in the development of the Salon/Spa. His M Power Entrepreneur Incubator's sixteen courses are geared at gaining certification in business application.

We challenge all Professional Stylists/Aestheticians to join our Movement – Keeping Professional Hair and Skin Care Products Exclusive to the Professional Salon/Spa.

Timing is on our side. Take a stand for yourself, other professionals, and our once proud and passionate Industry. You will make a difference in the outcome.


Introducing YHS Management Team

Alan Benfield Bush created and launched YHS ~ Your Haircare System with an innovative new set of multi-purpose professional hair color enhancers, conditioners, shine therapies, styling and texturizing products. YHS Haircare has an exciting new management team.

 James Hobart

Mario Lopez Your Haircare System

James Hobart has an illustrious sixty-year career behind him, ten in the U.S. Military and fifty in the Professional Beauty Industry as an industry executive at every level. Starting out with two successful Redken Concept Salons and partner in the Graham Webb Academy, James was recruited to manage executive positions with numerous companies including Redken Labs, Matrix Essentials, Rusk Inc., Pureology and others, where he displayed leadership, mentoring, and coaching while helping build company foundations and success.

His insight and experience has helped many companies and individuals with their growth and development over the years. His books, Happiness Is Your Birthright, and Salon / Spa Retail – The Lost Revenue Stream, and his Blog:, support his philosophy on life and are practical sources to create positive change throughout one’s life.

James’s personal philosophy centers on keeping our proud industry exclusive to the many Hairstylists and Aestheticians who expect no less and to continue finding professional only applications that impact our industry. Today he is focused on building the story on the only manufacturer going direct to the salon/spa with a solid professional program, the iSuccess© Salon/Spa Program, which is voluntary and supports the position, “Keeping Professional products – Exclusive to the Professional Hairstylist / Aesthetician”




Alan Benfield Bush – Your Haircare System

Alan Benfield Bush

Internationally acclaimed, Bush is most famous for discovering and creating ‘The Method’ for the creation of all innovative hair designs. Vidal Sassoon was once quoted saying, “Alan, your teaching ability amazes me and many others! You have put the language to the craft.” In 1983, Bush established the Alan Benfield Bush Academy. As one of the most recognized hair icons in the professional salon industry; his primary focus remains to touch the lives and hearts of hair designers using his advanced techniques of The Method. Bush wants to help each hairdresser feel a sense of euphoria with empowerment by only selling exclusive professional haircare products through them.  

YHS Haircare

Your Haircare System

Pronounced like “Yes”; the YHS Haircare System is moving forward with the new times and with the newest special ingredients. Bush notes, “It really is now time for the salon industry to become as green as possible while meeting the needs of every salon professional and their valued clients. YHS is a registered vegan haircare system that is safe, organic and cruelty-free. This will be the only professional haircare system that will sell through the hairdresser.  This truly is a unique haircare system designed by hairdressers for hairdressers. We will keep YHS as an exclusive professional salon product with guaranteed zero diversion to any and all retail sales outlets.” The YHS Haircare system can be easily mixed to add extra versatility. With exclusive online ordering, available to licensed professionals and the opportunity for maximized profitability, you will be empowered to enrich yourself and to maximize your creative work. 

Your Haircare System will be sold directly to salons/spas and licensed salon hair designers, allowing you to have exclusively protected professional products. For more information about YHS Haircare, contact  James Hobart at or Alan Benfield Bush at or visit